AB2K Reaches Final Of Rail Staff Awards
For the first time ever, AB2K has reached the final of the prestigious Rail Staff Awards with a well executed campaign around 'Madmess'.
The entry for ‘Madmess’ which can be viewed here has gone one step beyond straight into the final of the marketing category, up against some big budget marketing strategies.
‘We are delighted to see Madmess in the final!’, says John Murphy, AB2K MD. ‘With virtually no budget and a well executed press plan the little van went viral in days. I’m not sure any other rail plant vehicle in history has ever reached the national press. What an achievement!’
The awards ceremony takes place on Thursday 24th November at the NEC, Birmingham.
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